Our Story
My name is Selene and I grew up in Southern Oregon with five brothers and our mother, Suzia. While she was raising us, Suzia opted to earn a living doing childcare out of our home so that she could remain the active parent she knew she must be. She was able to supplement as a videographer while my brothers and I did paper routes.
So many families struggle to balance financial needs with child rearing. Employment opportunities with companies like Uber are beginning to allow not only parents, but people, the flexibility to have a life apart from their jobs. Connect the Daughters can allow people this same flexibility.
Suzia and I share a passion for the environment and wanted to build a business that allowed us to honor that passion. The average American purchases 70 new articles of clothing each year and 80% of donated garments are either sent to the landfill or shipped overseas. If each person committed to making even one of those purchases something as unique and sustainable as a Connect the Daughters dress, think of the impact that would have!
We see our dresses as an artifact for a greater conversation. Upcycling is a great way to keep overhead low allowing us to empower others to join us as partners in other markets. Our vision is to employ a lateral growth model that maintains our brand standards while putting the profits in the hands of the people making the dresses. We hope that others will be inspired by our concept igniting their own creativity in the upcycling space.
Connect the Daughters was founded in 2014 and employs the following principles:
- All people deserve a living wage. By developing a simple and efficient design, we are able to provide the flexibility and transitional income required to redefine ones economic situation
A sense of community is imperative to a joyful existence. By developing a robust network of thoughtful citizens we begin to reconnect with one another
The earth is precious. By repurposing gently used, locally sourced materials we lessen what goes into landfills and begin to reconnect with our home, this planet